This working paper analyses the relationship between different forms of patriotic discourse and electoral support in Krasnodar kray. Two main forms of patriotic discourse are identified. One is labelled ‘civil-patriotic’, and the other ‘national-patriotic’. In the civil-patriotic conception, Russian society is conceived of as a unified whole, encompassing numerous and diverse ethnic groups. In the national-patriotic conception, in contrast, Russian society is seen as divided between a good Russian core, and elements that threaten it, such as Jews, reformers, businesspeople or the West. This working paper argues that politicians who have espoused national-patriotic discourse have experienced greater electoral success than those who have drawn upon civil-patriotic discourse.